MOËT HENNESSY

Role(s): Creative & Experiential Producer (by way of STADM, agency)

Produce experiential and creative projects from ideation through execution, including conferences, pop-up activations, photo/video shoots, virtual livestreams, content development, and influencer marketing campaigns across the Moët Hennessy portfolio.

Outline statements of work, scout venues and talent, manage vendor and stakeholder relations, and track budgets upwards of $1M+ to ensure high-quality, cost-effective deliverables. Manage and support production installation, guest experience design, ticketing flow, staff onboarding, inventory oversight, and guest list curation.

Key campaigns and activations include:

  • Dom Pérignon x Takashi Murakami: The champagne brand’s first-ever public pop-up in the US, highlighting the limited-edition Vintage Blanc 2015 and Vintage Rosé 2010 artist collaboration bottles designed by Takashi Murakami. 600+ public/media/VIP attendees across 3 days (1 private VIP reception and 2 public consumer days).

  • Veuve Cliquot x Fontainebleau Las Vegas: A luxury “Sun Club” experience at Fontainebleau Las Vegas’ Legacy Pool, showcasing furniture design by French design studio Marcel Poulain. The 3-month pop-up features Veuve Clicquot’s RICH and RICH Rosé cuvées served alongside an exclusive food pairing menu, which premiered during the launch party with macro influencers and hospitality industry guests in attendance.

  • Chandon Garden Spritz: A 4-day “Secret Garden” pop-up in DC featuring immersive photo moments, product sampling, and custom gifting with 3,000+ guests. The campaign further transformed into an ancillary year-long partnership with Soho House at their Brooklyn, Nashville, and Chicago locations.

  • Hennessy x Phillip Lim: Two-part Lunar New Year x NYFW celebration hosted by designer Phillip Lim and Hennessy at The Times Square EDITION, featuring a private cocktail reception dinner for 70 VIPs (ie. Awkwafina, Ronny Chieng, Chriselle Lim) followed by a nightclub activation for 500+ guests with live dragon dance performances and DJ sets by Noodles and SooJoo Park.

  • Hennessy x Gold House: To honor the 100 most influential AAPI leaders at Gold Gala, the spirit’s omnichannel brand sponsorship spanned throughout the weekend, extending to multiple high-profile touchpoints – from Paradis toasts at the A100 dinner, to bespoke cocktails designed by mixologist Ash Miyasaki that served over 700+ guests during the Gold Gala and Conrad Hotel activations.

  • Glenmorangie x Ardbeg: Executed a nationwide 7-city roadshow to drive whisky brands’ newest sales initiatives across key US markets and accounts. Distributor attendees engaged in guided tastings, interactive cocktail workshops, POSM displays, and strategy presentations throughout the conference.

  • Moët Hennessy USA: Annual company-wide conference showcasing principles and goals of luxury execution. The 3-hour program was produced and pre-filmed in-studio and on-location at key accounts, and streamed virtually to key distributor partners and internal employees with a 95% retention rate.

Dom Pérignon x Takashi Murakami / Veuve Cliquot x Fontainebleau / Chandon Garden Spritz – Photos by Isabel Ng
Hennessy x Gold House – Photos by Jason Sean (BFA)